It's hard to believe, but a  lot of car dealers still do not believe in the power of online advertising and 3rd party car shopping sites. Instead they resort to old-school whacky tactics like inflatables. 

To get their attention in a very unusual way, we crafted a mockumentary based on a fictional character who was the originator of the inflatable gorilla and takes credit for the success of dealerships everywhere.

We targeted online car dealer trade magazines with banners and native ads that made our fictional character seem real.